suryapolina.com

What is the origin of Google?

During early internet there was no common search engine. Let's understand what the internet really is: HTML/CSS/Javascript files sent over a global network as electricity through large cables, radio signals, and machinery. As the internet rapidly grew there came a rising need for searching the internet efficiently. First came web directories. Web directories enhanced visibility for domains sort of like a Yellow Pages for businesses. But web direcdtories were flawed cuz they required a mod like Reddit and Wikipedia. On September of 1997 two Stanford students registered google.com and it was the first popular (web-crawling) search engine.

How does Google work?

Googlebot crawls the web acting as a "spider" and stores pages in a database. Images and Videos have their own separate spider bots. Then a page ranking algorithm decides how pages rank for a query. User interface, speed, information, backlinks, among other things.

Google profits with Google Ads. Allowing advertisers to link ads to keywords. Some keywords are worth more than others. Their business model changed the landscape for digital marketers and online businesses cuz Google is so commonly used for searching the internet.

Google has changed the web

Google is the front page of the web with their influence in browser products. Google accounts for over 80% of online search.

Why Google sucks

With the web centralizing under a few domains, the search is 'biased' for the same domains like Reddit, Twitter, Healthline, Wikipedia, etc. These same domains will dominate keywords and that might be a bad thing.

What are the pros of Google?

The ecosystem is has useful tools with top class functions: news, finance, trends, arts, earth, l ens.

is the most useful.

Search engines you didn't know existed:

Last thoughts:

The company is seeing new competition with the rise of LLM chatbots while battling an ongoing trial with the Department of Justice jeopardizing their ownership of Chrome and Play Store.

references:

https://www.duncanjonesnz.com/history-of-ppc-marketing/

https://www.slideshare.net/slideshow/google-search-pp/45340551

Thanks for reading!

What is Google